The Matcha People

Brand Identity Design

Project Overview:

The Matcha People is a food truck business that specializes on serving matcha products with sustainably grown matcha leaves with the mission to bring the taste of high-quality matcha from the farms of Japan.

Tools Used:

- Adobe Illustrator, Adobe Photoshop

OVERVIEW

There is violence against women all around the world, but this time we will focus in the country of Peru, a developing society where women are constantly looking over their shoulders in fear that they will be the attacked either from someone they know or from a stranger.In this case study, we will ideate and create a safety tool to make Peruvian women feel more at ease and empowered.